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iPad Design Criteria Explain Why the iPad is the Way it is.



 
 
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  #1  
Old February 1st 10, 09:43 PM posted to alt.cellular.attws,alt.cellular.verizon,comp.sys.mac.advocacy,misc.phone.mobile.iphone
Ira
external usenet poster
 
Posts: 1
Default iPad Design Criteria Explain Why the iPad is the Way it is.

There’s been a lot of talk recently about the Apple iPad. I thought
that I’d explain to everyone the reasons for the iPad’s design
issues. The design criteria for the iPad were laid out by a select
marketing team, including “he who must not be named.” There was very
little room for compromise. There were completely obvious design
criteria, and some that were not so obvious.

Some of the criteria we

-Do not impact sales of the Macintosh product line (or as they said,
this is an iPad, not a MacPad).

-Drive sales of more content, applications, music, videos, and books.

-Become the eBook reader of choice, destroying the Kindle, the Sony
reader, and any other potential entrants into that market.

-Make it impossible to run mainstream operating systems on the
platform, including OS-X, Linux, and Windows (the CPU choice
guarantees this).

-Maintain Apple-like profit margins (no pathetic netbook margins).

-Maintain complete control over the applications that can be
installed, like the iPhone.

-Leverage the success of the iPhone applications base.

-No connectivity to non-Apple external peripherals that could turn the
device into a vertical market platform.

-Battery life like an iPod, not like a MacBook.

-Sub 800 grams.

-No stylus.

-No handwriting recognition.

-No USB ports, no memory card slots, no ports at all other than the
standard dock connector (the “connectivity kit” is a misnomer since it
only allows the device to read memory cards and USB sticks, it does
not provide a general purpose USB port or SD card slot).

-Minimize data usage on the 3G network, as a condition of receiving
preferential 3G data pricing (this included limiting web browsing
capability by not allowing Flash or Java, not including a camera, and
not allowing tethering). However all this may change once the 3G and
4G networks are able to handle the data load (and they’ll change for
the iPhone as well). A camera in a future model is virtual certainty.

-No multi-tasking of 3rd party applications (the reasons for this were
to not impact performance, battery life, and 3G data usage, i.e. they
don’t want people streaming online radio stations in the background
the whole day). No surprise considering the iPhone has the same
restriction.

-Sub $500 starting price.

The inevitable Apple bashing over the iPad’s design specifications
began minutes after it was announced, and most of it was uniformed
drivel from those that had no knowledge of the design process. Apple
fanbois had an excuse for everything that was left out, and Apple
bashers had a reason, usually wrong, as to why certain features were
missing. What people have to realize is that there are valid reasons
for every single design decision made by Apple, even though some of
the decisions make some people very unhappy. Some design issues are
cost related, some are reliability related, some are related to future
revenue streams from selling content, some are related to not causing
excessive 3G data usage, some are human factors related, some are EMI
related.

There have been a lot of jokes about the name of the product. Apple
was well aware of the Mad TV iPad spoof, and they knew that there
would be snide references to feminine hygiene products. They also knew
that the jokes about the name would generate a lot of free publicity,
and that ultimately the name would have no effect on sales. The bigger
problem they have with the iPad name is that they don’t own the iPad
trademark in many countries, including the U.S.. But they had the same
issue with the iPhone (Cisco owned the trademark) and they were able
to come to a satisfactory agreement to obtain the trademark.

The iPad is likely going to be a huge success. Apple knows how to sell
this sort of device. The low cost limited and unlimited 3G data plans
from AT&T, and the capability as an eBook reader, are big selling
points that netbooks don’t have. Apple tends to be what’s called a
“fast follower” when it comes to new product categories. They don’t
invent new technologies (i.e. the personal computer, the GUI, the
mouse, the digital music player, the smart phone, the eBook reader,
the multimedia tablet were not invented by Apple) but they know how to
take other companies’ ideas and create compelling products from the
other companies’ failures.

Apple was especially wise to not get into the netbook business.
Netbooks are a low-margin business which affects sales of higher cost
laptops. No one except the low cost Asian suppliers like Asus, MSI,
and Lenovo really want to be in the netbook business at all, but
companies like HP, Dell, and Toshiba feel obligated to not ignore the
huge netbook market. Steve Jobs is not the only CEO to make
disparaging remarks about netbooks. Even Michael Dell puts down
netbooks, and his company sells them.

It will be interesting to see if the iPad can be jailbroken as easily
as the iPhone. My gut tells me that Apple has taken extraordinary
measures to keep that from happening.

Choose carefully,

Ira
© 2010 Ira J. Schechtman. Ira J. Schechtman is a technology expert
specializing in smart phones. Contact him at
(replace DOT with a period).
  #2  
Old February 1st 10, 10:36 PM posted to alt.cellular.attws,alt.cellular.verizon,comp.sys.mac.advocacy,misc.phone.mobile.iphone
KDT
external usenet poster
 
Posts: 315
Default iPad Design Criteria Explain Why the iPad is the Way it is.

No connectivity to external devices? The iPhone SDK already allows
third party devices to interface with the dock connector .

No streaming music in the background? Any music stream that can
stream via Safari can already stream in the background.

  #3  
Old February 1st 10, 11:17 PM posted to alt.cellular.attws,alt.cellular.verizon,comp.sys.mac.advocacy,misc.phone.mobile.iphone
nospam[_2_]
external usenet poster
 
Posts: 3,163
Default iPad Design Criteria Explain Why the iPad is the Way it is.

In article ,
Michelle Steiner wrote:

Some of the criteria we


How do you know this? Were you on the design team? Do you have a source
who was on that team?


it's more blind speculation.
  #4  
Old February 2nd 10, 12:19 AM posted to alt.cellular.attws,alt.cellular.verizon,comp.sys.mac.advocacy,misc.phone.mobile.iphone
Per Rønne
external usenet poster
 
Posts: 203
Default iPad Design Criteria Explain Why the iPad is the Way it is.

Ira wrote:

-Minimize data usage on the 3G network, as a condition of receiving
preferential 3G data pricing (this included limiting web browsing
capability by not allowing Flash or Java, not including a camera, and
not allowing tethering). However all this may change once the 3G and
4G networks are able to handle the data load (and they'll change for
the iPhone as well).


The iPhone is already able to thether - but of course your carrier has
to accept it. Outside the US the 3G networks have no problems handling
the data load.

I talked with a guy from my carrier - in his company they were quite
sure tethering through bluetooth would be possible. But of course not
sure.

A camera in a future model is virtual certainty.


In the front, I guess. Like on MacBook, iMac and the new 24" Apple
Cinema Display.
--
Per Erik Rønne
http://www.RQNNE.dk
Errare humanum est, sed in errore perseverare turpe
  #5  
Old February 2nd 10, 02:26 AM posted to alt.cellular.attws,alt.cellular.verizon,comp.sys.mac.advocacy
David Moyer[_2_]
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Posts: 453
Default iPad Design Criteria Explain Why the iPad is the Way it is.

that list is 100% bogus
  #6  
Old February 2nd 10, 02:32 AM posted to alt.cellular.attws,alt.cellular.verizon,comp.sys.mac.advocacy,misc.phone.mobile.iphone
el KaBong[_2_]
external usenet poster
 
Posts: 15
Default iPad Design Criteria Explain Why the iPad is the Way it is.



-No multi-tasking of 3rd party applications (the reasons for this were
to not impact performance, battery life, and 3G data usage, i.e. they
don’t want people streaming online radio stations in the background
the whole day). No surprise considering the iPhone has the same
restriction.


http://www.pandora.com/on-the-iphone

  #7  
Old February 2nd 10, 04:25 AM posted to alt.cellular.attws,alt.cellular.verizon,comp.sys.mac.advocacy,misc.phone.mobile.iphone
-hh
external usenet poster
 
Posts: 220
Default iPad Design Criteria Explain Why the iPad is the Way it is.

On Feb 1, 3:43*pm, Ira wrote:
There’s been a lot of talk recently about the Apple iPad.


And here's some more of it.

I thought
that I’d explain to everyone the reasons for the iPad’s design
issues. *The design criteria for the iPad were laid out by a select
marketing team, including “he who must not be named.” There was very
little room for compromise. *There were completely obvious design
criteria, and some that were not so obvious.


I thought that I'd explain to everyone that the reasons for providing
proper citations in journalistic endeavors.


Some of the criteria we


....unsubstantiated. As such, it hardly merits any critiquing of
them, since we don't really know if they truly were from the actual
design team, or merely YA piece of fiction. Regardless of how much
sense they may or may not appear to have.

[deleted]


FWIW, this list would have been far more credible had it been posted a
day or three before the unveiling. Afterall, Hindsight is 20/20 ...
just ask the Illuminati.


The inevitable Apple bashing over the iPad’s design specifications
began minutes after it was announced, and most of it was uniformed
drivel from those that had no knowledge of the design process.


Which infers that this piece does have intimate knowledge, despite no
references or other clear & impartial credentials.


© 2010 Ira J. Schechtman. Ira J. Schechtman is a technology expert
specializing in smart phones. Contact him at...


No thanks, and no need. If Ira is going to spam a bunch of public
discussion groups, he'll have to "stoop" to coming back to read &
reply in public to whatever feedback transpires.


-hh

--
© 2010 Huntzinger Group, An International Center of Excellence in
technologies to generate satirical .sig entries

  #8  
Old February 2nd 10, 04:33 AM posted to alt.cellular.attws,alt.cellular.verizon,comp.sys.mac.advocacy,misc.phone.mobile.iphone
nospam[_2_]
external usenet poster
 
Posts: 3,163
Default iPad Design Criteria Explain Why the iPad is the Way it is.

In article
, -hh
wrote:

On Feb 1, 3:43Ýpm, Ira wrote:
Thereís been a lot of talk recently about the Apple iPad.
Some of the criteria we


...unsubstantiated. As such, it hardly merits any critiquing of
them, since we don't really know if they truly were from the actual
design team, or merely YA piece of fiction.


if you've seen this person's posts before, it's very clear that much of
it is fiction.

Which infers that this piece does have intimate knowledge, despite no
references or other clear & impartial credentials.


don't hold your breath on that.

No thanks, and no need. If Ira is going to spam a bunch of public
discussion groups, he'll have to "stoop" to coming back to read &
reply in public to whatever feedback transpires.


and if you do a little digging you'll find there really isn't an ira
who specializes in smartphones at all...
  #9  
Old February 2nd 10, 06:09 AM posted to alt.cellular.attws,alt.cellular.verizon,comp.sys.mac.advocacy,misc.phone.mobile.iphone
Carl[_2_]
external usenet poster
 
Posts: 908
Default iPad Design Criteria Explain Why the iPad is the Way it is.

Michelle Steiner wrote:
In article
,
Ira wrote:

Some of the criteria we


How do you know this? Were you on the design team? Do you have a
source who was on that team?

I'm not saying that you're wrong, but some of those criteria do not
ring true with me.


I think the post is tongue-in-cheek facetiousness. At least I hope that's
how the guy meant it.

I don't doubt that the iPad will sell well. These days, anything Apple,
especially the "i" things, are the pet toys of the youth market, msotly
'cause they're cute more than they're functional.

But this one:
"-Become the eBook reader of choice, destroying the Kindle, the Sony reader,
and any other potential entrants into that market."

....could not have been a real goal of the Apple marketing team. The Kindle
is a highly functional device for its purpose, non-color notwithstanding,
and if I was on vacation and wanted to get my latest copy of the NY Times or
a new book, I wouldn't want to have to run around looking for some wifi
hotspot to be able to do so. The Kindle has this handled. If Apple were
serious about competing with the Kindle, they would have covered this
aspect. How many nutty people are going to sign up for a data service plan
to get this thing, not even cell-phone capable, to work for them wherever
they are? Time will tell.


  #10  
Old February 2nd 10, 06:33 AM posted to alt.cellular.attws,alt.cellular.verizon,comp.sys.mac.advocacy,misc.phone.mobile.iphone
Your Name
external usenet poster
 
Posts: 275
Default iPad Design Criteria Explain Why the iPad is the Way it is.


"Ira" wrote in message
...

The inevitable Apple bashing over the iPad’s design specifications
began minutes after it was announced, and most of it was uniformed
drivel from those that had no knowledge of the design process.


It was pretty much established that it wasn't going to be a full computer
MANY months before the announcement. Most of those still whining about it
are morons who wanted a tablet Mac, but were only willing to pay about $200
for it. :-\





 




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